Ventura Foods, one of the world’s leading food manufacturing and innovation companies for foodservice and retail businesses, today announced the introduction of its refreshed brand identity. The update includes a new logo, a modern color palette and a refreshed visual design that better reflects the company’s evolution and growth over its 30-year history. Ventura Foods operates as a joint venture of CHS, Inc., a leading global
agribusiness and the largest farmer-owned cooperative in the United States, and Mitsui & Co., a global trading and investment company.
The foundation of the updated Ventura Foods brand is the logo, consisting of a sauce symbol
and conjoined wordmark. The sauce swirl-inspired shape is formed by two interlocking halves
that represent the strength of the company’s partnerships with its customers and stability of its
joint venture structure. Ladles featured in the symbol reflect the company’s unique value created
by its manufacturing and innovation approaches coming together to reliably serve its customers.
“We are proud to introduce a contemporary new logo that reflects our 30-year legacy in
foodservice and our ambition for continued growth,” said Chris Furman, President and Chief
Executive Officer, Ventura Foods. “It signals a future-forward company, shaped by focused
investments in innovation, expanded manufacturing capabilities and a purpose-driven culture
that positions us to reliably deliver the combination of speed with consistency for our
customers.”
Since its inception, Ventura Foods has expanded its footprint to include 15 manufacturing sites,
three offices and four innovation centers across the United States and Canada, along with
strategic partnerships in Mexico and the Philippines. This brand refresh will enable the company
to phase out the DYMA Brands name in the marketplace, further advancing the integration of its
June 2024 acquisition.
While the visual identity has evolved, the company’s purpose, mission and core values remain
the same. The new identity will launch on digital channels and at the corporate headquarters
beginning in January 2026 with the remainder of the company’s assets and product packaging
rolling out throughout the year.
For more information on Ventura Foods, please visit VenturaFoods.com.
About Ventura Foods
Ventura Foods, LLC is one of the world’s leading manufacturing and innovation companies for
foodservice and retail businesses. The company develops exclusive products and ready-to-go
solutions in the dressings, sauces, mayonnaises, shortenings, oils, beverage and dessert
categories. These products are manufactured in the U.S., Canada, Mexico and the Philippines
and sold in more than 60 countries. Headquartered in Irvine, California, Ventura Foods is a
privately held joint venture of CHS, Inc. and Mitsui & Co. For more information, visit
VenturaFoods.com.
