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Chambersburg Based LaunchUX Unveils New Software for Link Tracking, QR Codes and NFC

Chambersburg, PA – June 26, 2024 — LaunchUX, a leader in web development and Search Engine Optimization (SEO), has announced the launch of Synapse, an innovative cloud software designed to revolutionize data collection and analysis for businesses. The announcement was made by CEO Nathan James Neil, MBA, PMP, at a private event held at Chambersburg’s Historic Capitol Theatre and streamed live across Facebook, YouTube, X, and LinkedIn at 12:00 PM EST. The recording of the event has since garnered widespread attention across various platforms.

Since its inception in 2017, LaunchUX has grown from a small startup into a major player in web development and SEO. Under Neil’s leadership, the company has earned numerous accolades, including consecutive UpCity National Excellence Awards in 2023 and 2024, and the title of “Young Professional Employer of the Year” in 2023. These honors underscore LaunchUX’s commitment to excellence and innovation, securing its position among the top 1% of SEO providers nationwide.

Neil, whose research in technology has been featured in both peer-reviewed and trade journals, emphasized the pivotal role of his extensive expertise in the development of Synapse. “Synapse is poised to set new standards across various industries,” Neil stated.

Synapse is designed to integrate seamlessly into any business process, whether in publications, building management, or marketing. “Synapse can be adapted to fit any business process with some development to connect our system with existing frameworks,” Neil explained. “The primary benefit for businesses will be a clearer understanding of customer engagement.”

As a robust data analytics tool, Synapse enhances online engagement by providing insights into user interactions through smart redirects known as “Pulses.” Pulses are specialized links that not only track user interactions but also allow for dynamic content updates, functioning like a remote control for digital campaigns. Michael Banks, Operations Director at LaunchUX, remarked, “Synapse provides invaluable insights for both print and digital advertising campaigns.”

Additionally, Synapse incorporates Near Field Communication (NFC) technology, enabling products and services to become interactive and trackable with a simple smartphone tap. This NFC integration offers businesses new ways to enhance customer experiences and streamline internal workflows.

By collecting data on when and where interactions occur and what devices are used, Synapse transforms every touchpoint into an opportunity for deeper customer engagement and improved business strategies. “Synapse is not a static product. It will evolve significantly and likely look very different in six months, continuously adapting to meet user needs,” Neil noted.

LaunchUX invites businesses to explore how Synapse can enhance their strategies, marketing efforts, and customer engagement. For more information about Synapse and its potential benefits, visit www.syninsights.com.

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The Franklin County Free Press, established by Vicky Taylor in 2019, emerged as a beacon of local journalism for the residents of Franklin County. Under Vicky's leadership, it quickly became an essential source of news, particularly at a time when major newspaper publications were increasingly overlooking local coverage.

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