LaunchUX celebrates its third anniversary
- Established Aug. 1, 2017
- Owner: Nathan Neil PMP
- Headquarters: Professional Arts Building
- 25 PennCraft Ave. Suite 205
- Chambersburg, PA
- Phone: 717-850-0077
Type of business: Website design, search engine optimization and hosting
Nathan Neil knew at an early age what he wanted to do in life. He developed a passion for computers, and by the time he was 14, he was experimenting with web design.
“Not professionally, but I had a passion for it, even then,” he said.
His roots lie deep in Path Valley, where he grew up as an only child of Tina and Tony Neil of Willow Hill. He attended school in the valley and graduated from Fannett-Metal Senior High School in 2008.
When it came time to go to college, Nathan chose Shippensburg University for its National business accreditation. He graduated with a Bachelors of Science in Business Administration (BSBA).
He met his future wife, Cierra Knepp, while both were SU students. They were married June 29, 2013. Today they have two children, Carter, 4, and Grayson, who turns one in October.
The Nathan Neil file
- Central Penn Business Journal “40 Under 40” achievement award (2016)
- A cerified project management professional (certified by the Professional Management Institute
- Volunteer with Friends of Cowans Gap State Park
- Member Entrepreneurial Advisory Council, Penn State Mont Alto
”I’m a big advocate of continued education,” he said. “It’s important to keep learning.”
Website design and SEO
LaunchUX builds websites and provides search engine optimization for both local and national customers. The firm also hosts many of those websites, providing a “home” on the Internet for their businesses.
What started small three years ago has grown steadily to 157 clients today.
Most businesses realize the importance of eCommerce in today’s world and having an attractive website, he said. Many don’t realize the importance of search engine optimization, however.
“You can have a really attractive website but if it doesn’t bring business to you its nothing more than a glorified billboard,” Neil said. “Search engine optimization is key to helping your customers find you.”
LaunchUX approaches new business with a goal of getting to know their clients and determining their needs from the start. Along the way they build trust, something important to Neil’s business plan.
Successful websites meet customers needs
Boswell’s Pipes & Cigars is an example of an extremely successful website with vigorous search engine optimization.
“A lot of companies sell tobacco online,” Neil said. “Our job is to make them stand out, and help people find them online.
When the Coronavirus pandemic hit last spring and Pennsylvania Gov. Tom Wolf ordered all non-essential businesses shuttered, Boswell’s online presence was vital.
“They were still able to be open online,” Neil said. “They were already well known, not just locally but nationally and internationally.”
Cumberland Valley Tree Service a local landscaper and arborist, needs an online presence even if their business doesn’t depend heavily on online sales. They were one of LaunchUX’s early customers, seeing tremendous online traffic growth over the last three years.
The ability to be found online by customers and potential customers contributes to that growth. LaunchUX provides SEO service for the website on an ongoing basis.
LaunchUX created a website for AES Hearth and Patio and dozens more within the last year.
“The idea is to make it easy for people to land on their website, know what they do and what they can get,” Neil said. “Each customer‘s needs are different. We work hard to learn their business so we can meet those needs.”
LaunchUX provides hosting for a large number of its web design clients. The firm provides a 100% security guarantee with that service.
”We put our money where our mouth is, so to speak,” Neil said. “If a client is hacked, they don’t get a bill to resolve it. We take responsibility for it.”
LaunchUX has invested in expensive equipment and software to keep hackers at bay and make that guarantee possible.
The LaunchUX team
LaunchUX has six employees – team members Neil values for their expertise.
”A good team is the key to a businesses success,” he said. “You have to hire people that are smarter than yourself in different areas to get a well-rounded team.“
Team members include Michael Banks, web and SEO manager; Aaron Dobler, copywriter; Noah Kissinger, web specialist; Crystal Groves, social media specialist; Kyle James, infrastructure specialist, and Michael Brown, technology specialist.